Your content for the digital menu board or digital display is uploaded and managed digitally through media players locally, or through the cloud remotely. There are several models of media players available, and DSA teams will be able to recommend one or the other based on your planned usage and type of content. We will provide you with basic instructions to connect your Digital Display to your media player and to upload and manage your content.

When compared to traditional print advertising such as static displays and billboards, digital signage has several benefits. Digital signage attracts more attention effectively compared to traditional signage methods because there is better contrast and more vivid colors. Interactivity becomes possible and this can lead to an enhanced customer experience. Motion graphics and video catches the eye and draws customers in.

Static signs require printing graphics every time they need to be updated. With digital signage, you can always create new content any time you want with no cost. Messages can be changed easily according to the time of the day, day of week, or week of year. Real-time advertising and information are possible, and you can make use of your space effectively by showing a variety of messages on one screen.

Digital signs allow unique and changing content, to keep your viewers’ attention. You can easily tailor messages for your target audience and AI software can provide real-time demographics and targeted advertising. You can use your Digital Displays or Menu Boards to advertise promotional content, up-sell additional products or services, and share important announcements with your audience.

Digital signage, like digital menu boards and other digital displays, is a long-term investment that helps to increase business sales and drive revenue. Basic digital signage costs can be compared to traditional static signage costs for indoor applications. Adding features such as audio, outdoor rated and cloud content management will increase initial cost.

Outdoor digital signage may have more upfront costs than a static sign, but in the long run, it could save your business a lot of money. Changing the content on the display does not involve any additional cost associated to labor that traditional static signage has, as it can be done remotely from a computer. There are no print costs or wasted materials, and no employees on ladders to change out messages or prices. This saves you from printing, shipping, processing, and hourly labor costs.

Standard signage monitors range anywhere from 32 to 100 inches diagonally. Larger signage is accomplished by using multiple standard monitors in a grid to create a video wall, or by using direct view led tiles to form a single bezel-less image. Custom sizes, shapes, and contours are available with direct view LED and the sky is the limit when it comes to possible sizes.

There are many ways to get your content onto the screen. The most popular three are listed as follows:

1. If the monitor has an internal, built-in media player, connect a USB thumb drive to the USB port and navigate the menu with the remote control to play content directly from the thumb drive.
2. Use local network content management. This capability is built into some monitors and allows connecting to the display through a local network and uploading content with a personal computer. If this is not a feature of your monitor, an external signage player connected to the monitor via HDMI will be needed. Plug an ethernet cable from the local network into the monitor or signage player for best results. Wireless options are available but not recommended. Note that this requires that the computer connecting to the monitor is connected to the same network as the player or monitor.
3. Use cloud content management. This is the same as the above number 2 but the computer does not have to be on the same network and could be anywhere in the world for remote access. There is usually a small yearly fee to host your content on the cloud.

We will help you navigate through these options and determine which one works best with your needs and space requirements. Please contact us for more information!

Media players have most or all of the following features. They allow users to organize their multimedia collection, play songs, movies, and images, listen to Internet radio, download online content, and stream content directly from the Internet. Your Media Player could be a software that plays audio, video, still, or animation files stored on a separate device, or a hardware that stores and plays audio, video, still, or animation files.

We can provide you with a hardware media player device, that connects to any type of monitor and makes content hosting and management easy! Please contact us for more information.