Each type of menu board has its advantages. Static menu boards have a higher initial cost, but the energy efficiencies of LED lighting save on operating costs over the life of a menu board. Static menu boards also have a much slimmer profile. Any illuminated menu board will require printed graphics which must be reprinted if updates are needed. If the menu is for a drive-thru, then housing, ability to change graphics, and security are important factors. Digital menu boards are more upfront, but they eliminate all future graphic printing costs and add exceptional flexibility for content control, POS integration, and customer engagement.
