The Willis Tower, formerly known as the “Sears Tower,” is a 110-story skyscraper in the heart of downtown Chicago.
In 2019, the Willis Tower decided to create a new exhibition for their visitors to discover the story of Chicago as they make their way to the Skydeck area. DSA was chosen as a partner by Chicago Scenic Studios to bring this exhibition to life and create displays able to brighten the 7 rooms of this exhibit, two stories below ground level. We designed and fabricated more than 80 Fabric SEG light boxes, in various sizes and shapes creating a magical experience for the Tower guests to learn about the city, its culture, and history through beautiful pictures and interactive experiences.