DSA Signage
Fjällräven
Background
Founded in 1960, Fjällräven is known for its durable, functional outdoor gear and strong connection to nature. As the brand continues to expand its retail presence across North America, creating a consistent and visually engaging in-store experience has become a key priority.
Since 2022, DSA Signage has been a trusted partner to Fjällräven, supporting new store openings and remodels with retail light box displays that elevate product presentation and reflect the brand’s clean, outdoor aesthetic.
The Challenge
As Fjällräven expanded its retail footprint, ongoing issues with their previous light box vendor began to surface. Displays frequently burned out, lacked durability, and required constant replacement, creating unnecessary costs and operational strain.
Inconsistent lighting also affected product presentation, making it difficult to maintain a cohesive in-store experience across locations. The team needed a more reliable, long-term solution that could support brand growth without adding maintenance complexity.
The Solution
DSA Signage implemented a scalable system of retail light box displays designed to improve durability, consistency, and ease of use across all store locations. Each display was built with long-lasting LED components and custom-fit frames to ensure reliable performance and a clean, elevated presentation.
Beyond fabrication, DSA continues to support ongoing store needs by managing graphic production and change-outs, making it easy for teams to keep displays updated with seasonal campaigns without added complexity.
Typical Fjällräven projects include:
- 4+ Fabric SEG Light Boxes per store (based on layout), built with durable extrusions and long-lasting LED lighting
- Printed fabric graphics produced and shipped for easy installation and updates
- Reliable fulfillment for new stores and remodels, with expedited capabilities when needed
- Sustainable, energy-efficient solutions aligned with Fjällräven’s brand values
Collaboration with DSA Signage
Fjällräven’s retail experience centers on authenticity, showcasing products in real outdoor environments to inspire exploration. DSA’s retail light box displays support this vision by bringing large-scale, immersive imagery into the store, strengthening the connection between product and lifestyle.The partnership also supports operational efficiency, from streamlined graphic updates to reliable production timelines. Sustainability remains a shared priority, with energy-efficient lighting and durable materials reducing waste and supporting long-term use.
Our Fabric SEG Signage Solutions
DSA Signage sets the standard for retail light box solutions-trusted by retailers like Fjällräven. We help retailers all over North America create distinct, engaging in-store experiences with:
- Custom, durable products tailored to your design and size
- Competitive lead times to keep projects on schedule
- Vivid color calibration to match your desired ambiance
- Exceptional service with dedicated account management
- Manufacturer warranty and UL-listed quality for lasting reliability
- U.S. Based Manufacturing and In-house engineering
