Royal Hawaiian Center

Enhancing visitor experience and advertising revenue at an iconic Hawaiian retail destination with modern digital & static signage

Background

The Royal Hawaiian Center is a premier retail destination in the heart of Waikīkī, attracting millions of visitors annually. To modernize the property and unlock new revenue opportunities, ownership sought a signage program that blended interactive digital experiences with impactful static displays. In partnership with SkyHi Media, DSA Signage was engaged to develop a comprehensive signage strategy designed to elevate the overall visitor experience while supporting long-term revenue goals.

Royal Hawaiian Center
Honolulu, HI

The Challenge

As a high-traffic, open-air destination, the Royal Hawaiian Center required a signage program that could do more than display information. The solution needed to support intuitive wayfinding across multiple levels, create compelling media inventory for tenants and brand partners, and maintain a consistent aesthetic throughout the property. Additionally, all components had to be engineered for long-term durability in Hawaii’s sun, humidity, and coastal conditions.

The Solution

A coordinated mix of digital and static signage was installed to improve navigation and create new advertising opportunities across the property. Each display was thoughtfully placed for visibility and designed to integrate naturally into the existing architecture.

All components were built to perform in a high-traffic, open-air environment and withstand Hawaii’s coastal conditions.

The installation included:

  • 55’ Large-Format Digital Display for high-impact advertising
  • 10 Double-Sided Custom Interactive Digital Kiosks for wayfinding and promotions
  • 2 Freestanding Static Kiosks for consistent messaging
  • 5 Illuminated Static Light Boxes in key pedestrian areas
  • 3 Wall-Mounted Digital Displays for flexible content updates

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Collaboration with DSA Signage

Through our partnership with Royal Hawaiian Center and SkyHi Media, DSA Signage demonstrated how custom, durable products can be tailored to any design and environment—without compromising performance or aesthetics.

Our Custom Signage Solutions and Accessories

DSA Signage found the perfect mix of custom digital and static signage to be strategically placed throughout the Royal Hawaiian Center, making the perfect combination of personalized style and functionality for SkyHi Media’s advertising partners. The most notable product was the custom kiosk that highlighted Royal Hawaiian’s iconic logo with a customized powder coat finish. 

We offer our clients as impeccable experience with outstanding benefits that include the following:

  • Custom, durable products tailored to your design and size
  • Competitive lead times to keep projects on schedule
  • Vivid color calibration to match your desired ambiance
  • Exceptional service with dedicated account management
  • Manufacturer warranty and UL-listed quality for lasting reliability
  • U.S. Based Manufacturing and In-house engineering
Digital Kiosk for Wayfinding and advertising

Digital Kiosk

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