Universal Studios

Improving wayfinding and traffic flow with customized digital and static displays.

Background

Universal Studios theme parks in Orlando, FL and Universal CIty, CA are among the most iconic entertainment destinations in the world. Drawing nearly 10 million visitors per year, both parks offer highly immersive attractions inspired by classic and modern pop culture from NBCUniversal. With dynamic experiences ranging from movie-themed rides to live shows and studio tours, maintaining a smooth and enjoyable visitor flow is essential to the guest experience.

DSA Signage has partnered with Universal Studios since 2015 to enhance wayfinding and real-time communication throughout both parks.

Universal Studios Theme Parks

Universal City, CA | Orlando, FL

The Challenge

With millions of guests navigating the parks each year, Universal Studios needed a solution to manage crowd flow, reduce confusion, and improve the overall visitor experience. The primary challenge was to deliver real-time ride and show updates, wayfinding, and announcements—all while maintaining the immersive look and feel of the themed environments. The displays had to be durable enough to operate 24/7 in outdoor conditions and subtle enough to blend seamlessly into the park’s aesthetic.

The Solution

DSA engineered a series of custom digital and static display solutions tailored to Universal’s unique needs and environment. These displays were designed to enhance communication, regulate traffic flow, and improve planning for park guests—all while matching the visual identity of each themed area.

Key features of the solution include:

Custom single- and double-sided enclosures with pedestal mounts
Mobile, battery-operated kiosks with 42″ commercial-grade screens in portrait orientation
High-bright, weatherproof displays designed for continuous outdoor use
Durable construction and enclosed media players for remote content management
Custom powder-coated finishes to blend seamlessly into themed surroundings

By combining function and form, DSA’s displays help Universal Studios deliver real-time updates without disrupting the magic of the guest experience.

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Universal Studios Double Digital Custom Kiosk-1

Collaboration with DSA Signage

Through our partnership with Universal Studios, DSA Signage demonstrated how custom, durable products can be tailored to any design and environment—without compromising performance or aesthetics. Clients choose DSA for: