DSA SignageDiamonds Direct
Retail
Vibrantly illuminated storefront and in-store advertising that highlights elegant jewelry.
Founded in 1995, Diamonds Direct provides customers with the finest jewelry ranging from engagement rings to pearls and much more designed by internationally recognized brands and their own in-house brands at the lowest price guaranteed.
Today Diamonds Direct is one of America’s largest and most successful jewelry companies, with approximately 25 stores throughout the country. Since 2008, DSA has been a continuous-valued partner for Diamonds Direct, supporting their national expansion with elegant light boxes that accen
Diamonds Direct
Friendswood, TX
Challenge
Diamonds Direct needed flexible signage and display units to fit in unused spaces while providing a superior look and messaging to brighten the store and increase foot traffic. DSA’s light boxes served as both storefront displays, enticing passersby with their eye-catching visuals and illuminated decor that enhance the in-store experience by highlighting their products.
Solution
A typical Diamonds Direct store signage comprises 20 Thin Profile single-side and double-sided light boxes, both ceiling-hung and wall-mounted.
The great thing about double-sided ceiling-hung light boxes is that when placed on a window, it serves as both storefront and indoor decoration, allowing for twice the advertising effect with one light box!
