Johnny Clean Car Wash

Car Wash Digital Menu Displays: Enhancing Upsells and Brand Loyalty with High-Impact Signage Solutions

Background

Johnny Clean may be a new name, but the company’s roots in car washing go back to 1963 in Bedford, New York. Today, they operate under multiple names—including Russell Speeders, Express, Big City, and Rub-a-Dub—with 25 locations across five states. When the Jacksonville, FL location opened in December 2019, it set the tone for a fresh, modern car wash concept focused on delivering a consistently excellent customer experience.

As Johnny Clean continues to expand, DSA Signage has supported their growth with a range of innovative signage solutions—most notably, high-tech digital and static drive-thru menu boards designed to enhance upselling, streamline the customer journey, and reinforce brand identity.

Jacksonville, Florida

The Challenge

Johnny Clean needed a signage strategy that could keep pace with rapid expansion while also delivering a consistent, modern brand experience. The goal was to implement a combination of digital and static signage that could adapt to changing promotions, support cross-sells and upsells, and create a seamless, professional drive-thru experience at each location.

The Solution

DSA Signage partnered with Johnny Clean Car Wash to design and install a three-part digital menu display system that aligns with the customer journey as they move through the drive-thru. These displays were strategically placed to guide decision-making, showcase promotions, and reinforce the brand experience in real time.

Each digital display features:

- Custom design and shape tailored to Johnny Clean’s brand and site layout
- Commercial-grade displays built for 24/7 performance in outdoor environments
- Remote content management for seamless, real-time updates across all locations
- High-bright, weather-resistant screens that remain vivid and readable—even in direct sunlight

This solution ensures Johnny Clean can easily adapt to changing promotions while delivering a consistent, modern, and engaging customer experience at every location.

Collaboration with DSA Signage

Johnny Clean Car Wash was in need of flexible and distinct signage that can encourage brand loyalty and adjust with their changing promotions and seasonal needs. DSA Signage stepped in and was able to provide bright, easy to use, and reliable visuals to support all of their needs.

When deciding to build the best car wash possible, Johnny Clean Car Wash looked to DSA for our reputation and recognition. The car wash digital menu displays we built together are attractive and visible from a distance, which helps attract customers and promote deals effectively. With the flexibility of digital signs, they can quickly test promotions and make changes in real-time, speeding up the marketing process of new product offerings and services.

Our Car Wash Digital Menu Display Solutions

DSA Signage has earned a glowing reputation as the golden standard among car wash digital menu display solutions. Johnny Clean Car Wash is just one example of a brand partnership that has achieved spectacular results.

We offer our clients as impeccable experience with outstanding benefits that include the following: