DSA Signage
Slim Chickens
Background
Slim Chickens is a leading fast-casual restaurant brand known for its fresh, hand-breaded chicken tenders, sandwiches, salads, and Southern-inspired menu items. Founded in 2003 in Fayetteville, Arkansas, the rapidly growing chain now operates nearly 300 locations worldwide, with more than 1,200 additional restaurants in development across the United States, the United Kingdom, Europe, and the Middle East. For over five years, DSA has been a trusted partner of Slim Chickens, providing drive-thru signage solutions that support the brand’s expanding footprint.
We’ve supported Slim Chickens’ growth with adaptive and durable signage products, implementing both static and digital drive-thru signage strategies to help the brand meet increasing demand and scale faster, more efficient service solutions.
The Challenge
With rapid expansion across 30 states and the UK, Slim Chickens needed a way to serve more guests without slowing down operations. To support growing demand and improve speed of service, DSA’s engineering team partnered with the Slim Chickens design team to evolve their drive-thru experience by implementing the brand’s first double-lane drive-thru with digital menu boards—creating a scalable model for future locations.
The Solution
DSA Signage designed a full double-lane drive thru digital signage system, including:
- 2 Clearance Bars
- 1 Pre-Sell Menu Board
- 2 All-In-One Order Point Canopies
The canopies protect guests from rain and keep menu boards clean, while commercial-grade 55″ monitors ensure high brightness and outdoor durability 24/7. Unique powder-coated colors reflect Slim Chickens’ branding, and the digital boards make menu updates simple, drawing guests in even at night with bright, dynamic displays.
Collaboration with DSA Signage
Slim Chickens to this day works closely with DSA to develop signage solutions that balance brand identity, functionality, and customer experience. The partnership addressed operational challenges, with the canopy improving weather protection and overall efficiency. This location’s double-lane system includes three digital menu boards — one for promotions and two for the standard menu — allowing easy content updates and a seamless guest experience.
Product Spotlight: All-In-One Order Point Canopy Solutions
While this project included DSA’s Pre-sell Menu Board, Digital Outdoor Menu Board, and Clearance Bars a product to highlight in the success of Slim Chickens drive thru is the All-In-One Digital Order Point Canopy.
We offer our clients an impeccable experience with outstanding benefits that include the following:
- Custom, durable products tailored to your design and size
- Competitive lead times to keep projects on schedule
- Vivid color calibration to match your desired ambiance
- Exceptional service with dedicated account management
- Manufacturer warranty and UL-listed quality for lasting reliability
- U.S. Based Manufacturing and In-house engineering
