DSA Signage
Whether you have an established restaurant with a drive-thru or you are tasked with opening a new eatery, the right signage can make all the difference. At DSA Signage, we can provide you with drive thru signage that meets all of your needs, but that’s only part of what we bring to the table.
At DSA Signage, while providing dynamic, quality signage is at the heart of what we do, that’s not the whole picture. We dive deep into your business model to ensure that we understand your customers and your mission. This helps us partner with you to deliver retail signage that entices, informs and educates customers, contributing to the overall user experience.
Drive-Thru Vs. Indoor Dining – The Current Landscape
According to QSR Magazine, 70-80% of QSR revenue comes from the drive-thru. Since the pandemic, the National Restaurant Association has reported that indoor dining has rebounded modestly; however, convenience-first formats continue to dominate.
With the drive-thru serving as the lifeblood of many QSRs, it’s also important to note that a recent Harris poll determined that as many as 70% of customers will abandon a drive-thru line if it’s too long or confusing.
Furthermore, research from Chain Store Age also showed that more than 50% of customers also want to see dynamic menus featuring timely, relevant promotions.
Your signage and flow strategies are keys to success, and signage, layout, and tech all must work in sync to provide customers with a timely and positive user experience.
4 Key Challenges Restaurateurs Face
Our polling shows that these are typically the biggest challenges business owners face when they are remodeling or opening a location with a drive-thru.
- Integrating the right technology (managing content, promotions, etc.)
- Finding the right strategic partners
- Designing an efficient layout
- Managing Budget & Financial Constraints
While layout design and managing the budget are crucial, the biggest challenge – integrating the best technology – can be managed by fulfilling the #2 challenge. When you find the right strategic partners, we provide solutions that ensure your technology streamlines your operation, appeals to customers and leaves you free to concentrate on running your restaurant.
Why Strategic Partnership Matters
While the quality of your food is crucial, the user experience is nearly as important, and that’s where DSA Signage and strategic partnerships come into play. Smart investments matter, and the right partners can make all the difference.
At DSA, we never offer a one-size-fits-all solution; rather, we create solutions that fulfill your specific needs and goals. For us, business is not just transactional; it’s not just about making money. It’s about building a relationship.
With the right partnership, our values are aligned. We believe the best relationships are built when multiple partners come together for success. We build ecosystem-driven connections that include the best partners, all aligned on the ultimate goal of helping you achieve success.
We work with a network of experienced, creative, vetted partners to offer you a one-stop solution. With DSA, we provide turn-key solutions for signage and beyond. Got a problem? If we can’t solve it in-house, we’ll contact a trusted vendor that can provide a fast, efficient solution.
What Causes Signage Relationships to Fail?
Research shows that 30-60% of revenue evolves from ecosystem-driven partnerships. Sadly, research also shows that 50-80% of partnerships fail early. Why? Here are the common reasons.
- Poor Customer Service: Unreliable service, such as slow turnaround, missed deadlines or poor communications
- High or Increasing Costs: While costs do rise from time to time, a high level of value needs to remain, or the rising prices aren’t worth the investment.
- Frequent technical issues: If the signage or equipment fails, this makes a huge impact on your bottom line.
- Lack of Customization or Flexibility: If your provider cannot meet your evolving signage needs
Additionally, partnerships often fail because the vendor doesn’t truly understand the location strategy or the regional dynamics. Signage companies must research your specific market, understanding your customers as well as local regulations, permitting and zoning restrictions.
DSA Signage: Trust, Alignment & Shared Strategy
We know you need strong partners, not passive vendors. Partners need to be able to speak your language, from marketing to operations to technology and beyond. Here’s a quick look at what sets DSA Signage apart from other vendors:
- Shared Urgency: Great partners move fast, but never at the cost of quality and execution.
- Understanding Your Customer Base: We take a deep look at the full picture, from the drive-thru lane to the back-of-house flow.
- Transparent Communication: We provide clear updates and honest feedback, with no surprises, helping to build trust and maintain momentum.
- Flexibility Over Formality: The best partners don’t just check boxes; they adjust when challenges arise, adapting quickly to whatever might be needed.
- We Are Problem-Solvers: We provide strategic input and proactive thinking to go further than just delivering what’s asked.
- Investment in Your Success: We seek to build long-term relationships with clients. We care about outcomes, not just closing deals. Your success is our success, and we are with you every step of the way.
DSA: Full-Spectrum Signage Solutions
Whether you are opening a brand new location or simply refreshing an existing location, we offer both digital and static end-to-end energy-efficient signage solutions that scale with your business. Here are some of the drive-thru signage solutions we can provide for your QSR:
- Indoor Menu Boards – Illuminated static or digital display boards to capture your customers’ attention
- Outdoor Menu Boards – Digital or static, versatile options to keep your line moving
- Static Menu Boards – Durable, customizable solutions for both interior and drive-thru applications
- Digital Menu Boards – Engage customers and boost order accuracy with sleek, high-brightness displays
- Order Point Canopies – Engineered to withstand the elements, ensuring reliability in every climate from tornados to extreme rainfall. Order Point Canopies help shield the outdoor elements from your customers giving them a more elevated ordering experience.
- Hybrid Menu Boards – Have the best of both worlds with your staple QSR items on static menu boards and highlight seasonal promotional items with digital.
Again, drive-thru signage is just the beginning of what we can provide for you. Through strategic partnerships with our network of vendors, we can provide solutions beyond signage. Collaboration is key, and we strive to create high-value solutions that align with your goals and meet all of your needs. Contact us at any time to learn more about how DSA Signage can provide full-service solutions to meet your QSR’s unique needs and goals.