DSA Signage
Daves Hot Chicken
Background
Founded in 2017 as a small parking lot pop-up in Los Angeles, Dave’s Hot Chicken quickly became one of the fastest-growing restaurant brands in the country. Known for its bold branding, vibrant restaurant environments, and crave-worthy Nashville hot chicken, the brand needed a signage partner capable of supporting rapid franchise growth while maintaining a consistent customer experience across locations.
DSA Signage partnered with Dave’s Hot Chicken as their dedicated drive-thru signage provider, delivering scalable, high-quality outdoor signage solutions designed to support operational efficiency, brand consistency, and long-term durability throughout their national expansion efforts.
The Challenge
As Dave’s Hot Chicken expanded into new markets, the brand required a complete outdoor drive-thru signage package that could replicate its energetic visual identity while adapting to varying franchise site conditions and layouts.
The signage system needed to:
- Reflect the brand’s bold, high-contrast aesthetic
- Support efficient drive-thru traffic flow
- Maintain visibility in outdoor environments and varying weather conditions
- Simplify menu graphic updates for franchise operators
- Scale consistently across multiple new locations nationwide
In addition, DSA worked closely with franchise teams to coordinate site planning, signage implementation, and installation logistics to help streamline openings and maintain brand consistency across all locations
The Solution
DSA Signage designed and manufactured a comprehensive outdoor drive-thru signage solution tailored to Dave’s Hot Chicken’s operational goals and bold brand identity.
The final signage package included:
- Pre-sell menu boards
- Directional drive-thru signage
- Clearance bars
- Order point canopies
- Order confirmation screen integration
- Snap-frame systems for simplified graphic updates
Each signage element was engineered for long-term durability, ease of maintenance, and strong visual performance in outdoor environments. High-brightness display components and vibrant branded graphics helped reinforce the Dave’s Hot Chicken customer experience while improving visibility and navigation throughout the drive-thru lane.
Collaboration with DSA Signage
Dave’s Hot Chicken partnered closely with DSA Signage to develop drive-thru signage solutions that supported the brand’s bold visual identity while maintaining consistency across rapidly expanding franchise locations. The collaboration focused on improving customer flow, enhancing visibility throughout the drive-thru experience, and creating signage systems that allowed for streamlined menu and promotional updates. By integrating pre-sell menu boards, directional signage, order confirmation systems, and snap-frame graphic components, DSA helped deliver a cohesive and scalable signage solution tailored to the operational needs of growing franchise locations.
Product Spotlight: Order Point Canopy
While this project included pre-sell menu boards, directional signage, clearance bars, and order confirmation integration, a key component of Dave’s Hot Chicken’s drive-thru success was the cohesive outdoor signage system designed to support efficient traffic flow, strong brand visibility, and simplified menu updates across franchise locations.
We offer our clients an impeccable experience with outstanding benefits that include the following:
- Custom, durable products tailored to your design and size
- Competitive lead times to keep projects on schedule
- Vivid color calibration to match your desired ambiance
- Exceptional service with dedicated account management
- Manufacturer warranty and UL-Listed quality for lasting reliability
- U.S.-based manufacturing and in-house engineering
