DSA Signage
Cartier
Background
No other place in the world compares to New York City for its lights and festivities around the Winter Holiday Season.
Cartier at Hudson Yards marks the brand’s first location on Manhattan’s West Side and reflects the modern, artistic spirit of the neighborhood. To celebrate the holiday season, Cartier wanted to wrap the exterior of the boutique with its signature decorative red ribbon—an inviting visual that encourages pedestrians to step inside. DSA Signage partnered with Cartier to bring this festive vision to life with custom signage and thoughtful execution.
The Challenge
Create a bright, elegant display solution that seamlessly integrates with Cartier’s contemporary architectural façade—no easy task given the boutique’s sleek, modern design. For the 2019 holiday season, the goal was to design a distinctive decoration that not only aligned with the brand’s refined aesthetic but also elevated the space to deliver a memorable and festive shopping experience for every visitor.
The Solution
To bring Cartier’s signature ribbon concept to life, DSA Signage designed, fabricated, and installed 16 custom Fabric Silicone Edge Graphic (SEG) light boxes across three exterior storefront windows, forming a continuous red ribbon and bow installation.
Each element was engineered to align precisely with the boutique’s façade, creating a cohesive visual experience spanning the full window display.
Key features of the solution included:
- 16 custom-fabricated SEG lightboxes installed across 3 window bays
- Fully custom sizing and geometry to match exact façade dimensions and ribbon curvature
- High-output, energy-efficient LED system designed for 24/7 visibility
- Evenly diffused backlit fabric graphics to eliminate hotspots and ensure consistent illumination across all units
- Frameless aluminum construction for a clean, modern aesthetic with long-term durability
- Dye-sublimated SEG graphics produced for high color saturation and sharp detail at scale
- Streamlined installation and future graphic change-outs, reducing downtime for seasonal updates
The result:
A large-scale, holiday-ready installation that transformed three full storefront windows into a single branded moment—maximizing street visibility, reinforcing Cartier’s luxury identity, and creating a high-impact visual designed to capture foot traffic during peak seasonal shopping periods.
Curious How DSA Can Help Your Brand?
Collaboration with DSA Signage
Through our partnership with Cartier, DSA Signage demonstrated how custom, durable products can be tailored to any design and environment—without compromising performance or aesthetics.
Fabric SEG Lightboxes: Seamless, Backlit Visual Impact
From concept through installation, DSA Signage worked closely with Cartier to ensure every detail of the holiday display aligned with the brand’s iconic aesthetic and the architectural integrity of the space. Through proactive communication and collaboration, DSA delivered a seamless experience—balancing creative vision with technical precision.
Fabric SEG (Silicone Edge Graphic) Light Boxes offer a refined, modern solution for illuminated displays, combining clean aesthetics with high-performance lighting.
We offer our clients an impeccable experience with outstanding benefits that include the following:
- Custom, durable products tailored to your design and size
- Competitive lead times to keep projects on schedule
- Vivid color calibration to match your desired ambiance
- Exceptional service with dedicated account management
- Manufacturer warranty and UL-Listed quality for lasting reliability
- U.S.-Based manufacturing and In-house engineering
