DSA Signage
Bringing Modern Digital Signage to a Premier Shopping Destination
What Did We Do?
The Royal Hawaiian Center is one of Honolulu’s most iconic shopping destinations. For over 40 years, it has shared the islands’ culture and hospitality with the world. It has also undergone many changes in that time, highlighting its exceptional ability to adapt to the needs of its guests while maintaining the true “aloha spirit” that it is known for.
One of the center’s biggest overhauls occurred in 2020, a time at which the heads behind the center wanted to elevate its guest experience while maximizing its potential revenue. DSA Signage, in collaboration with SkyHi Media — a firm that sells advertising space in the center itself — spearheaded the effort to design a custom signage project that would fully modernize the center’s signage.
DSA Signage offers a variety of static and digital signage solutions, and through the Royal Hawaiian Center’s digital transformation, our experts assisted with the following:
- Creating and delivering signage displays and kiosks
- Identifying the optimal mix of signage for clients
- Promoting customer engagement
- Providing long-term value with durable signage
We strongly believe in the power of a collaborative approach that begins with connecting with and understanding the needs of each client. As such, we started the project by first taking a deep dive into the rich history of the Royal Hawaiian Center, carefully examining its space and layout, as well as its then-current offerings and advertising goals.
Additionally, from the very start, DSA Signage worked closely with SkyHi Media to ensure our proposals were in alignment with the needs of the center. Together, we implemented a strategic signage plan to modernize the center’s advertising and visitor experience.
The plan included a mix of different signage resources and mediums, including the following:
- 55’ Digital Monitor
- 2 Static Kiosks
- 1 Digital Kiosk
- 5 Static Light Boxes
- 3 Wall-Mounted Digital Displays
- 9 Two-Sided Digital Kiosks
Cumulatively, these resources serve a variety of different needs. The kiosks, for instance, would offer interactive experiences for guests and have the capability to assist with wayfinding and static displays would act as a cost-effective solution for showcasing important information. After identifying which resources were needed for the project, DSA Signage created the center’s custom solutions and shipped the large order straight to the island.
What Was the Challenge?
The Royal Hawaiian Center needed a signage solution that could serve multiple purposes while engaging with consumers in key areas within the center. The final layout had to achieve the following qualities:
- Enhance the visitor experience through wayfinding and information accessibility
- Provide a high-value advertising platform for brands looking to reach shoppers
- Seamlessly integrate static and digital signage to create a cohesive and visually appealing environment
- Ensure long-term durability given the challenging conditions on the island
What Was the Solution?
DSA provided 14 digital signage solutions and several static displays and light boxes to meet the Royal Hawaiian Center’s needs. Among these, interactive kiosks have stood out as particularly attractive advertising mediums, as consumers are directly engaged with the directories while being targeted with ads.
Additionally, SkyHi Media uses the center’s digital directories to display the following resources for shoppers:
- Multilingual maps
- Daily calendars of events and promotions
- Special short-term promotions and offers by tenants
What’s more, businesses can sponsor the kiosks and receive analytics data to gauge reach and impressions, features that make advertising on kiosks particularly appealing.
Beyond the kiosks, DSA Signage also provided a variety of other marketing resources as part of our solution, including the following:
- Digital displays
- Static backlit light box displays
- Wall-mounted displays
Altogether, DSA Signage’s balanced approach now allows SkyHi Media to offer brands various advertising opportunities throughout the center.
What Products Did We Use?
DSA Signage delivered a combination of custom-designed digital and static signage solutions. In particular, the project involved installing each of the following:
- 1 – 55’ Digital Monitor: Integral to advertising opportunities – with rotating 10-second still ads or 20-second video spots available for tenants.
- 2 Static Kiosks: Built for the elements while preserving their appearance over time.
- 10 Two Sided Digital Kiosks: Essential wayfinding tools – including multilingual maps, daily event calendars, and special promotions.
- 5 Static Light Boxes: Strategically placed in high-traffic areas and key entrances – capture attention and enhance the Center’s visibility.
- 3 Wall Mounted Digital Displays – versatile signage solution with high-resolution screens designed to capture attention & display dynamic content.
SkyHi Media has had great success using these resources to attract advertisers.
What Were the Results?
The implementation of DSA’s hybrid signage solution has since delivered significant benefits to the Royal Hawaiian Center, including the following:
- Enhanced Visitor Experience: The interactive kiosks and digital directories provide seamless wayfinding
- Increased Advertising Revenue: SkyHi Media has been able to sell a diverse range of ad spaces
- Improved Aesthetics and Engagement: The combination of digital and static signage creates a visually appealing environment
- Long-Term Durability: Our signs require minimal upkeep, which improves the center’s long-term ROI
With all of these features and advantages combined, the Royal Hawaiian Center successfully enhanced its retail and advertising environment while creating a modern shopping experience. The result has been a high-impact experience that attracts advertising revenue and immerses guests in a dynamic environment to this very day. Furthermore, ever since the equipment was installed in 2020, the signage has continued to perform flawlessly, showcasing our products’ durability.
Transform Your Space With Custom Signage Solutions From DSA
If your business is looking for ways to elevate its customers’ experiences with custom signage solutions just like the Royal Hawaiian Center, look no further than DSA Signage. We combine industry expertise with high-quality products to deliver solutions that perfectly align with your needs. Get started toward enhancing your space by contacting DSA Signage today.