Did you know that the human brain processes visual information in as little as 13 milliseconds? That’s 60,000 times faster than it can process text. For this reason, signage is one of the most effective and successful advertising strategies for retailers. Marketers who embrace visual content solutions are generally rewarded with a wider audience and higher returns.
Achieving success through retail signage can be accomplished in a variety of ways. Learn more about the diverse retail signage ideas and how strategic signage can influence consumer behavior and increase revenue.
1) Exterior Signage for Curb Appeal
A business’s storefront is a reflection of its brand. The exterior of a retail space can entice customers to explore what products or services a company has to offer. To attract foot traffic and get as many people in their doors, retailers must display eye-catching storefront signage.
Retail signage ideas for exterior storefronts include:
Window Displays and Banners
Window shopping is reserved for those casually looking at products who don’t have any intent to buy. However, this doesn’t mean those who window shop can’t become customers. Window shopping can be an effective method for building a customer base and marketing products. Retailers can use this tactic to enhance their window displays with unique retail signage.
Brand Identity
To attract a specified target audience, brands must establish an identity. Patrons who feel their values and interests align with the retailer’s are more likely to become customers. Brand identity can be communicated by incorporating signage elements throughout the exterior of a retail space.
2) Directional Signage for Navigation
Streamlining the shopping experience is critical for retailers who want to improve the customer experience. A more efficient shopping experience can boost overall customer satisfaction, build trust, and increase loyalty. The shopping experience can be enhanced by implementing clear and intuitive wayfinding signs to guide customers through the store.
Furthermore, large corporations with extensive retail spaces can benefit from adding digital kiosks or interactive maps for self-guided navigation. This strategy encourages customers to be more self-reliant without needing to ask for help on how to navigate through the retail space.
3) Promotional Signage for Product Promotions
Retailers commonly display compelling promotional signage to highlight sales, discounts, and special offers. This strategy is useful for increasing sales and enhancing brand recognition.
New products or services may require additional information for customers to fully grasp their worth. By leveraging signage near products, businesses can inform their customer base about features, benefits, and pricing of new or improved products.
Additionally, businesses in the retail space can capitalize on holidays and other times of the year by incorporating signage into themed or seasonal promotions. This helps create excitement and urgency among customers.
4) Interactive Signage for Engagement
Today’s digital world has pooled over into the signage and advertisement space. Retailers are looking for new ways to engage their customers and provide them with a more enjoyable shopping experience. One way to accomplish this is by implementing interactive displays or touchscreens for product exploration and customization.
With digital signage solutions, retailers use QR codes or NFC technology to provide customers with additional product information or digital coupons. This tactic is especially effective because the information translates over to customers’ devices where they can view it later.
Interactive signage experiences are also a great opportunity for businesses to create buzz around their brand. That’s because customers are more inclined to share their positive experiences with others via social media. This free advertising for the retailer can lead to an increase in the company’s reach and sales.
5) Digital Signage for Dynamic Content
Displaying visually striking content is an effective advertising strategy for retailers interested in increasing customer engagement. By drawing attention to specific products or areas of the store using digital signage screens or video walls, retailers can reap the benefits of more sales while providing a better overall shopping experience to customers.
This powerful advertising method allows for a more engaging approach. Product images, videos, and lifestyle content can be easily rotated to better capture the attention of potential customers and drive interest. Additionally, digital signage can be used for real-time updates and social media feeds to keep signage fresh and relevant.
6) In-Store Signage for Brand Storytelling
Brand storytelling is the heart and soul of marketing efforts. This advertising strategy provides your company with a narrative that speaks to your mission, values, and culture. It also helps distinguish you from your competitors, which can be especially beneficial for retailers in a crowded market.
Incorporating storytelling elements into retail signage solutions can help communicate a company’s unique voice. The emotional connection created from these storytelling elements is what drives interest and increases brand awareness.
Retail signage can include storytelling elements in a variety of ways, such as:
- Displaying the brand’s values and heritage to the intended audience
- Using signage to showcase customer testimonials, product stories, or behind-the-scenes content
- Creating immersive signage experiences that evoke emotion and build customer loyalty
Add Retail Signage to Your Marketing Strategies
Brands can use retail signage in numerous ways to achieve their marketing goals. Signage is ideal for improving the appearance of a storefront, providing in-store navigational information to customers, promoting new products, engaging customers, and telling a story to convey an emotional connection.
Businesses incorporate retail signage into their marketing efforts to enhance the overall shopping experience for their consumers, thus boosting sales. Retail signage solutions also allow for opportunities to stay competitive and drive growth.
DSA Signage is a premier marketing partner for clients wishing to brighten their brands. Serving businesses across all industries, we offer premium retail signage solutions to meet a wide range of needs. Determined to continually push boundaries, our team conducts frequent research and development into innovative possibilities with signage. For more information about retail signage ideas and how we can help you boost brand visibility and sales, contact us today or request a quote.
