Partnering with a leading retail brand to elevate their stores’ design and create custom advertising displays.
Founded in 1983, LensCrafters is an international retailer and a global leader in prescription glasses and sunglasses, currently operating in over 1,000 stores and managed by their parent company, The Essilor Luxottica Group.
DSA has been partnering with the Group’s construction division since 2019, supporting LensCrafters and its sister brands (such as Sunglass Hut, Rayban, and Oakley) with new store openings and remodelings.
Challenge
LensCrafters wanted to take their advertising to the next level by integrating sleek, high-end light boxes in strategic areas to increase foot traffic and attract people walking by their stores. DSA works hand-in-hand with the store design team to design and fabricate custom light boxes for each store opening and remodel, allowing LensCrafters to better highlight the store’s products and promotions.
Solution
A typical LensCrafters store signage comprises an average of 4 large-format Fabric SEG light boxes. They are either recessed, free-standing, or wall-mounted and placed behind the storefront windows and inside the store. Light boxes are used as decor and advertising displays, allowing to brighten vibrant graphics with a frameless look and no visible hardware.
- Large custom sizes and shapes.
- Backlit for full illumination coverage.
- Ultra-bright, energy-efficient LED.
- Durable aluminum construction, requiring no maintenance.
- Easy graphic installation and replacement process.