Cartier

Manhattan, NYC

Cartier

Manhattan, NYC

Creating an unforgettable shopping experience for a luxury Boutique during the Holiday Season with bright lightboxes stretching over 3 exterior windows.

No other place in the world compares to New York City for the lights and festivities around the Winter Holiday Season.

The Cartier boutique at Hudson Yards is the Maison’s first boutique constructed on the West Side of Manhattan and exemplifies the modern, artistic spirit of this new neighborhood. Cartier usually likes to wrap their Boutiques with a decorative red ribbon, to invite pedestrians to enter the store for their Christmas shopping.

Challenge

Provide the Boutique with a bright, elegant display solution that would be perfectly integrated into their contemporary architectural façade, for the 2019 Holiday Season. Design a unique decoration, that helps create an unforgettable shopping experience for their visitors.

Solution

16x Fabric Silicone Edge Graphic Light Boxes with a bright red fabric graphic, installed in the shape of a ribbon and bow, stretching over three exterior windows:

  • Custom sizes and shapes
  • Featuring ultra-bright, energy-efficient LED
  • Backlit for full illumination coverage
  • Frameless durable aluminum construction
  • SEG printing, using dye sublimation and strong color saturation