Turning a retail space into a visual brand experience.
EssilorLuxottica is a leading multinational company that designs, manufactures, and distributes fashion, luxury, sports, and performance eyewear.
Its portfolio includes some major brands such as Ray-Ban, Oakley, Prada, Vogue Eyewear, Chanel, and Bulgari and retailers such as Lens Crafters and Sunglass Hut. EssilorLuxottica’s international expansion has developed its geographic footprint worldwide, as the group’s global wholesale distribution network covers more than 150 countries.
Challenge
Integrating ultra-bright advertising displays in unused spaces and walls, to attract people passing by and increase traffic inside the store, but also to enhance their visitor’s experience. We partner with Sunglass Hut, Lens Crafters, and Ray-Ban to design light boxes in various sizes, from small to very large formats. Based on their store specifications, we fabricate one-sided, double-sided, and even 3-sided light boxes, used as an illuminated column wrap.
Solution
Various sizes of Silicone Edge Fabric Light Boxes, equipping 8-10 new or remodeled stores per month:
- Custom sizes and shapes
- Custom column wraps
- Backlit for illumination coverage
- Ultra-bright, LED energy-efficient
- Frameless durable aluminum construction
- SEG printing, using dye sublimation and strong color saturation
- Easy graphic changes