Morphe

Los Angeles, California

Morphe

Los Angeles, California

Morphe

Los Angeles, California

Morphe

Los Angeles, California

Creating vibrant displays to increase store traffic and a subscription-based model to update their graphics once a month.

Founded in 2008, this Los Angeles native makeup and beauty brand has rapidly evolved from its small beginnings as an affordable brush brand, to the makeup brand of a generation.

Morphe launched itself online first, through the influencer platform, seeing great success by generating engagement among their audience, using hashtags, and makeup celebrities. The first Morphe Store was bought in 2013, and the brand took upon a new challenge: having their audience now physically interact and engage with the Morphe brand, within their stores.

Challenge

Increase store traffic with large-format, vibrant displays that attract people walking around the mall. Empower the store staff so they can be autonomous in updating the graphics every month, following their marketing campaigns.

Create displays that will support their fan base’s Instagram moments.

Solution

2x large-format Fabric Silicon Edge Graphic Light Boxes. 2-3x smaller SEG light boxes inside the store:

  • Ultra-bright, energy-efficient LED
  • Backlit for full illumination coverage
  • Large custom sizes
  • Frameless durable aluminum construction
  • SEG printing, using dye sublimation and strong color saturation
  • Easy Graphic changes

Subscription Based Marketing Campaign Model:

  • Graphic updates very 4-6 weeks
  • More than 90 new graphics per month
  • Print & ship fabric graphics to be installed by the store associates