Equipping a state-of-the-art car wash with high-tech digital displays, building their brand loyalty while offering endless upselling opportunities.
Johnny Clean may be a new name, but they have been washing cars since 1963 in Bedford, New York.
Johnny Clean now currently operates in 5 states with 25 locations under the names Russell Speeders, Express, Big City, and Rub A Dub. The Jacksonville location opened in December 2019 with the ambition of creating a unique, modern car wash where the team would keep their customers happy by delivering consistently excellent service and a unique experience.
Challenge
Helping the brand stand out from the crowd with modern displays that both help build their brand loyalty while offering continuous upselling opportunities.
Solution
3x digital custom displays that follow the customer journey as they drive thru the car wash:
- Custom design and shape.
- Commercial-grade displays, designed to run 24/7.
- Allow for live content updates, with an easy, remote content management system.
- Weather-resistant, bright content under a bright sun.