Partnering with a fast-growing, national brand, by optimizing their drive-thru solutions from static to digital menu boards.
Arkansas native, Slim Chickens, is a fast-casual restaurant. Their specialties include all-natural chicken wraps, tenders, salads, and sandwiches, all of which lock up their flavoring in a delicious southern-style buttermilk marinade.
The rapidly growing Slim Chickens now operates more than 100 locations, with over 350 locations in development throughout 19 states, the UK, and the Middle East. DSA quickly became their sole drive-thru signage provider, partnering with the fast-growing brand to optimize their drive-thru locations.
Challenge
Though static signage was a vital component of the brand’s messaging strategy early on, with its tremendous growth, Slim Chickens leadership decided it was time to upgrade its drive-thru to digital to streamline operations. DSA supported their whole transition from the concept and design, through working with the franchises to optimize their site planning and installation. Slim Chickens partnered with DSA Signage to provide their guests with a complete digital drive-thru experience.
Solution
Full digital drive-thru experience, including a clearance bar, pre-sell menu board, and order point canopy.
- Custom sizes and custom-colored products
- Unique powder coating color, proper to Slim Chickens
- Weatherproofed, high bright, and durable components
- Commercial grade monitors, designed to run outdoors 24/7