Signs are everywhere. From billboards and advertisements to directional signs on roadways, there’s no escaping everyday signage. For businesses in particular, signs can be an incredible asset.
Digital signage is the best way to compete in the modern world. Almost every business has some form of digital signage that engages and intrigues viewers. Your establishment will thrive if you incorporate digital signage into your decor.
But exactly what makes up digital signage, and how can it help your business improve? Here are some of the most well-known examples of digital signage.
The Basics: What Is Digital Signage?
Digital signage involves using screens to convey your brand’s message. In some cases, it allows you to promote direct engagement. Using digital signage allows clients and customers to interact with your business in the language people are now most fluent in: technology.
So what is digital signage? Anything promotional or informational that you see on a screen counts as digital signage. Many large brands are now working with social media figures to introduce sly digital signage and get more exposure. Users might not even know that they’re consuming digital signage — that’s how versatile this type of marketing is.
Use these examples of digital signage to gain a better understanding of what this strategy is, how it’s used, and how it can benefit your brand.
1. Digital Menu Boards
You’ve probably been to a drive-through or other establishment that uses digital menu boards. While menu boards themselves are not directly promotional, they do convey important information about your products to customers.
These days, digital menu boards are all the rage in fast-food restaurants, coffee shops, and certain retail stores. They can be much easier to read and navigate than a traditional handwritten sign.
One advantage of using digital menu boards is that employees don’t have to spend time curating handwritten or printed menus. You simply set up the digital menu board, and things are ready to go.
2. Revolving News Boards
Digital signage often includes information about current events, trends, and breaking news. A number of airport signage incorporates revolving news boards that scroll through the latest events in the country, allowing you to stay up-to-date on the most important recent happenings.
News boards are strictly informational, although some brands pair them with promotional messages. Older customer bases and young professionals tend to appreciate revolving news boards, so keep this in mind as you curate the perfect digital signage for your brand.
3. Weather and Time Displays
Any digital application or interface that displays the current local weather conditions and time of day is considered digital signage. Smartphones have default weather and time widgets on them these days, making it extremely easy to stay updated. However, in chaotic environments where you may not have access to your phone, weather and time signs can be helpful.
4. Maps and Directories
Malls, department stores, and other establishments have been going more modern and choosing digital signage for directional information. Hospitals, medical offices, and large corporate buildings also use digital maps.
Customers may need to navigate large spaces in short periods of time, which makes digital maps and directories very important. Paper maps have been phased out of the modern world. Digital maps and directories, by contrast, give customers and general visitors a sense of confidence and clarity when navigating an establishment.
5. Promotions
Many of the digital signs in the world today advertise promotions. Things like sales, discounts, and rewards are tools that attract customers seeking a good bargain. This is especially true for retailers, both online and in-store.
It is fairly easy to spread your business promotions using digital signage. Digital signage is versatile, which means you can make your sign as noticeable as you need to. Paying for digital ad space in a highly populated environment will ensure that your business gets the exposure it needs to thrive.
6. Health and Safety Campaigns
You can find other examples of digital signage in public health and safety organizations, which will curate digital signs that inform, warn, and protect viewers. For example, in states with high infant mortality rates, you may see digital content targeted toward new parents with information about safe sleep. This is just one common example of how digital health and safety campaigns can change the world for the better.
Government organizations also spread messages and warnings through digital signage. These campaigns and cautionary messages aim to get as many views as possible with a single goal in mind: to improve the well-being of the average person.
Get the Best Digital Signage for Your Business: DSA Signage
At DSA Signage, we work with you to come up with the best digital signage strategies for your brand. Our quick turnaround times and fair price points take stress out of the equation and allow your business to thrive. Contact us today for more information.
