If you own or manage a retail store, you know how important it is to entice customers with bright, engaging marketing displays. But why not take things a step further and invest in digital signage? Not only are digital displays sleek and modern, but they also offer a simple yet effective way to boost engagement for your brand and draw fresh potential buyers into your establishment.
At DSA Signage, we’ve seen firsthand how high-quality digital displays boost foot traffic, engagement, and sales for all types of businesses. Let’s review the benefits of digital signage in retail and how DSA Signage is the long-term partner you need to bring your creative visions for your brand to life.
Digital Signage for a Digital Age
Everything is digital these days. As a business looking to thrive in this modern era, you have two options — embrace the trends or stick to tradition. The truth is that consumers are looking for businesses with a modern edge that are willing to adapt to the always-evolving retail landscape. Digital signage can help you do just that.
But what exactly is digital signage? Digital signage is an electronic installation that utilizes digital capabilities to showcase graphics like text, images, logos, streaming media, and videos. There are different kinds of virtual options to choose from, including:
- Menu boards
- Merchandising displays
- Wayfinding signs
- Education
- Virtual receptionists
Because you run a retail store in particular, you’ll likely benefit most from merchandising displays. This type of digital signage can amplify foot traffic and show off your store’s latest offerings through the use of high-tech, durable LED lighting.
An additional benefit of digital merchandise displays is that they don’t take up much space, if any. You can display digital signage on walls and in windows, which means it doesn’t have to interfere with the amount of space you have inside your store. As a result, you’ll have more room for inventory, cash registers, and display tables that can help improve your store’s overall efficiency.
Digital Signage vs. Traditional Signage
When comparing digital signage vs traditional signage they differ in cost, content formatting, interactivity, and exposure. For example, while digital signage has a higher upfront cost, it requires less maintenance over time than traditional signage. Additionally, digital displays give you infinite options to be creative. If you don’t love your display and want to change it at any time, it’s significantly easier to do so virtually.
Depending on your company’s unique needs, you may want to strictly use digital signage or employ a combination of digital and traditional signage. It’s crucial to weigh the pros and cons to make the best choice for your brand.
Reasons to Pursue Digital Signage in Retail
There are numerous benefits of digital signage in retail that your brand can take advantage of. These include:
1. Enhanced Customer Engagement
Digital signage offers an interactive element that traditional signage simply can’t match. Depending on what information you want to display on your signage, you can add touchscreen elements, allowing customers to engage with your display.
Additionally, virtual displays are compatible with video, audio, RSS feeds, and other multimedia. These elements encourage an interactive experience, whereas traditional signage is compatible with a limited number of formats.
2. Increased Sales and Revenue
Digital displays are captivating and more likely to draw attention than traditional signage. Let’s be honest — most people have fallen victim to impulse shopping at one time or another. A digital display can increase the odds of a passerby making a purchase. In fact, a FedEx survey found that eight out of ten consumers walked into a store they’d never been to after seeing a digital sign.
Picture this: While walking through a mall, a prospect catches sight of a bright video display at the front of your store. They’re much more likely to turn and check it out than they would a traditional sign.
Then, if they like what they see, they are also more likely to walk into your store and make a purchase. Even if they don’t end up buying something, there’s a high chance that they will remember your store, and you’ll be top of mind the next time they hit the mall.
Additionally, digital signage offers a compelling avenue to advertise any promotions or discounts your company is running. You can also cross-sell effectively and instantly, changing your display’s messaging remotely and in just a few clicks.
3. Cost-Effectiveness
A digital display is more expensive up front due to the screens and other technical equipment necessary to maintain it. However, it’s important to take a look at the big picture. Digital signage involves licensing fees and software updates, but traditional signage is significantly more likely to experience wear and tear from the elements. So while traditional signage may save you more money initially, it will cost more in the long run.
Furthermore, because virtual signage is extremely effective, it can boost your sales better than traditional signage can. As a result, any costs you have to pay up front will be well worth it and won’t break your company’s bottom line.
4. Branding and Atmosphere
Digital signage can take your branding to new heights. If you want to stay one step ahead of the competition and establish your business as modern and keen on customer preferences, going digital is a great option.
Digital displays also give your store a unique ambiance that can make it stand out among other retail stores. This is especially true if you’re in a high-traffic area with many competitors nearby.
Create and Display the Perfect Digital Signage With DSA Signage
There are numerous benefits of digital signage in retail that can help improve brand recognition and your overall marketing efforts. However, it’s crucial to find an experienced company that can assist you in designing and installing digital displays that perfectly represent your brand and ultimately boost sales. Enter DSA Signage.
At DSA Signage, we offer exceptional quality at prices that won’t break your marketing budget. We’ll work with you every step of the way — from the initial design process to helping you update and maintain your digital display as necessary. If you’re ready to embrace the benefits of digital signage in retail and reap its many rewards, contact DSA Signage today.
