Increasing Revenue With Double Lanes & Drive Thru Digital Signage
Slim Chickens is a leading fast-casual restaurant focusing on fresh, delicious food; their specialties include tenders, salads, and sandwiches. The rapidly growing restaurant now operates more than 147 locations, with over 350 locations in development throughout 19 states, and the UK. For over 5 years, DSA has been a trusted partner of Slim Chickens for their drive thru signage solutions.
We’ve supported Slim Chicken’s growth with our adaptive and durable signage products. We’ve implemented a number of static and digital drive thru signage strategies to ensure that Slim Chickens can keep up with demand and scalably develop faster service solutions.
Challenge
Because of their tremendous growth, Slim Chickens wanted to find a way to reach more guests while improving their speed of service. Our team of engineers and the Slim Chickens design team worked together to continue evolving their brand by taking their drive thru solution to the next level and implementing a double drive thru lane. This is their first location with double-lane drive thru digital menu signage, with more to come soon!
Solution
A full double-lane drive thru digital signage experience, including (2)Clearance Bars, (1) Pre-Sell Menu Board, & (2)All-In-One Order Point Canopy. The All-In-One canopy is great because it protects guests from rain and other elements and keeps the menu boards clean. At night, the menu board’s brightness shows that the drive-thru is open, drawing people in.
- Unique powder coating color, proper to Slim Chickens
- Weatherproofed, high bright, and durable components
- Commercial grade 55″ monitors, designed to run outdoors 24/7
DSA Products
- Pre-sell Menu Board
- All-In-One Order Point Canopy
- Digital Outdoor Menu Board
- Clearance Bar
Collaboration with DSA Signage
Slim Chickens, in their quest to enhance the drive thru experience for their guests, collaborated with DSA to develop a custom drive thru signage system that resonates with the Slim Chickens brand, particularly emphasizing their signature red color. This partnership was aimed at crafting a design that not only fits the brand’s aesthetic but also prioritizes functionality and customer experience. Despite facing unexpected challenges, DSA demonstrated exceptional commitment by going the extra mile to support Slim Chickens, a testament to the critical role of drive thru operations which constitute 95% of their business. The addition of a canopy was particularly appreciated for its practical benefits, offering protection against various weather conditions and streamlining the overall design to spotlight the menu.
This specific Slim Chickens location boasts a pioneering double drive thru digital signage system, equipped with three menu boards: one dedicated to promotional content and the others displaying the standard menu offerings. The shift from static to digital menu boards was a strategic move aimed at enhancing guest interaction and simplifying content updates, akin to the ease of operating a home television. The digital drive thru menu boards stand out, especially at night, serving as a luminous invitation to customers seeking fresh, delicious chicken. This venture into digital signage with DSA not only elevates Slim Chickens’ service delivery but also underscores the brand’s innovative approach to improving guest experiences while maintaining their unique brand identity.
Our Outdoor Drive Thru Signage Solutions
DSA Signage has earned a glowing reputation as the golden standard among outdoor drive thru signage solutions. From Slim Chickens to Starbucks and Vans, we’ve helped brands, both big and small, intensify their displays and achieve spectacular results.
We offer our clients an impeccable experience with outstanding benefits that include the following:
- Customized, durable products to suit your design and size needs
- Rich colors adjusted to your preferred tone and the ambiance you want to create
- Superb customer service throughout the lifecycle of your digital drive thru signage
- Competitive lead times
- Manufacturer warranty
- UL listed
- Dedicated account manager