Is there a particular message you are trying to communicate? Are you interested in capturing your customers’ attention but don’t know how?
Find out how a light box can tell a brand’s story your customers want to be a part of.
Why are visual displays important in retail?
Successful retailers use the power of storytelling to enhance their customers’ experience.
A retail store is a physical embodiment of a brand. It fulfills various objectives for the brand-it is not merely a revenue-generating outlet that sells the company’s products. It is where the brand’s prospective customers can experience its story and its values. How you decorate your store can be crucial in attracting potential customers. The first thing people will see when passing by is the front of the store, so it’s important to create window displays that visitors will find compelling. Showcasing your best-selling products, newly released collections, or even new collaborations with influencers will entice people to walk into your store.
So why not create attractive visuals? In retail stores, light boxes have the potential to enhance the shopping experience and turn visitors into the brand’s customers. Visual displays show the faces of influencers/celebrities that visitors might like, personalizing the brand. Our backlit illuminated light boxes have the power to improve your content by enhancing your graphics’ vibrant colors that entice people walking by to come in.
How does DSA create an immersive in-store experience?
You’ve planned every aspect of your space to say something about who you are. When visitors enter your store, no matter why they’ve come inside, every element of your world should lead them to your brand.
One of the reasons retail businesses have taken a hit in recent years is because the e-commerce and online shopping boom has captured a variety of visual advertising opportunities. This has made signage a crucial component of visual merchandising because it makes people return to an experience they’ve missed.
At DSA, we provide you with illuminated signage that creates a compelling experience, which allows you to connect with your customers, convince them to buy, and even keep them coming back for more.
Our light boxes allow you to showcase the latest campaigns featuring trending influencers and promote specials indoors and outdoors. You can place one in a window display or directly outside of your store so that the lighted message can catch the attention of passers-by and encourage them to take a closer look at what you have to offer.
Unlike traditional posters, which lose their effectiveness after dark when they become harder to see, LED light boxes genuinely come into their own at night. A well-lit display looks more dramatic than ever, catching the eyes of those walking or driving past. After your store closes for the day, the light box can continue to promote your message and advertise your products or services during the night. In addition, LEDs are energy-efficient and long-lasting, so you can sleep knowing your advertisements will run all night long!
Our UL- Listed light boxes are custom made to your specifications. We do it all from large format light boxes to small-sized light boxes. Light boxes can be placed strategically and be used as a guiding tool to navigate throughout a store. They can also be integrated into shelves and act as decorative fixtures that draw customers to a particular store area.
We really mean it when we say we are your one-stop-shop for all your needs! DSA provides you with illuminated light boxes and works with you to keep your graphics up to date. Whether it is a weekly, monthly, or bi-monthly subscription, we will work with you to ensure you receive the same on-time quality level. You might be asking, what about graphic changeouts? While it might be intimidating, installations and replacements will be the least of your worries. Our light boxes make it easy for any store team member to snap open any enclosure and pop a graphic in, in less than 5 minutes!
Case Study: How DSA helped sunglass retailer Quay create an immersive in-store experience for their customers.
Created in 2004 in Melbourne, Australia, two music lovers got together to create a cool, affordable range of eyewear. Today, you can find Quay in over 2000 retailers worldwide and online.
For more than 3 years, DSA has provided Quay with high-quality, illuminated fabric light boxes. With the support of our light boxes, Quay creates an environment that captivates their consumers through vibrant graphics, increasing store traffic and brand awareness.
When visitors first see your storefront displays, it gives them a sneak peek into what they can expect inside, so light box placement is important! At Quay, the light boxes are placed along both sides of the front of the store. Featuring their latest ad campaign with Paris Hilton, the large format light boxes illuminate the graphic in a way that it looks like it’s coming to life. Customers won’t be able to resist taking selfies!
Not only do we manufacture the light boxes, but we also support their graphic changeouts nationally, providing on-time delivery every month.
Have any questions?
Talk to our team of experts to help you create an environment that tells your brand’s story.
Want to learn more about light boxes and which one is the right fit for you? Check out our latest article that breaks down everything you need to know!
Browse our gallery to view more examples of our work.