Digital signage is one of the most compelling advertising resources for businesses across many sectors. When used indoors, it enables companies to underscore featured products and deals. When implemented outdoors, it can draw the attention of passersby and help you stand out from the competition. Learn which industries find digital signage valuable and some of the reasons they choose this technology.
Why Does Digital Signage Work?
Part of why so many enterprises utilize digital signage is that it can facilitate more effective on-site marketing. One of the more apparent benefits of this technology is that it empowers businesses to communicate with customers en masse and guide their decisions while shopping or obtaining services. Sharing marketing messages is not the only advantage of digital signage — you may also consider the advertising tool for the following reasons:
- Cost-effective: By decreasing the need for conventional marketing materials, businesses can save money on printing while reducing the amount of paper waste generated.
- Customer involvement: Digital signage can keep customers more engaged at your site. For example, you can use it to guide them to promoted items or provide information about how they can connect with your business online.
- Efficiency: Many companies introduce new or limited products and services throughout the year. With digital signage, you can update advertising swiftly, maximizing the potential for sales, special events, and new releases to reap profits.
- Customer experience: Using digital signage to let customers know where to find certain products, services, or discounts at your site can enhance their satisfaction, which may increase the chances they return.
Industries that Use Digital Signage?
Given the numerous digital signage uses and benefits, it stands to reason why many industries would implement the technology into their marketing strategies. The following are a handful of sectors that leverage digital signage to boost their operations:
Retail Businesses
Digital signage can be a lifesaver in the retail and luxury goods industries. As online shopping increases in popularity, these establishments must find techniques to draw more customers to their physical locations.
Retail businesses may use digital signage to promote in-store-only deals and customize messaging to reflect the needs and demands of different types of shoppers at various points throughout the day. If customers feel they get a more personalized and interactive experience in person, they may be more likely to come back.
Restaurants and Food Services
Restaurants — in particular, fast casual, quick service restaurants (QSRs) and similar establishments — can integrate digital signage into menu boards to create a unique experience. Combining these capabilities can enable food and beverage businesses to provide guests with tantalizing visuals of different options while ensuring they get the necessary information, such as prices and nutritional facts.
They may also use digital signage to create a seamless transition between breakfast, lunch, and dinner menus, as well as maintain a consistent selection across multiple sites. In this way, digital signage may be the key to reducing miscommunications about what items are and aren’t available — a sensitive topic for a surprising amount of QSR fans.
Entertainment Venues
From stadiums to movie theaters, many sports and entertainment venues rely on digital signage to get the message out about events. Incorporating video into digital signage may be especially beneficial for these businesses. A movie theater may use it in the lobby to show trailers for upcoming features, and an arena may implement them to allow those in concession lines or even passersby outside to keep up with the game or show.
Healthcare Organizations
Sitting in a hospital or doctor’s office waiting room is certainly a different experience than shopping in a store or attending an event. Patients may be anxious about the appointment, and bright, flashing images can be overwhelming. However, this doesn’t mean digital signage has no place in healthcare facilities.
Conversely, digital signs can be designed to emit a soothing glow in testing rooms or to keep patients occupied while they wait for the nurse to come and get them. While seemingly small, employing digital signage this way can tremendously impact the patient experience.
For the facility, digital signage can simplify many processes, such as employee onboarding and training, interdepartmental conferences, and communication.
Academic Institutions
Digital signage finds multiple purposes in the education sector. A high school might utilize it to create a more dynamic scoreboard for football games, while a college may implement interactive maps throughout the campus to help guests locate certain buildings. If the budget allows, a school may employ digital signage in classrooms to make lessons more engrossing.
Get Digital Displays with DSA Signage
Regardless of the unique demands of your industry, you can find solutions that meet your needs at DSA Signage. We offer indoor and outdoor alternatives that enable you to share your brand and message in a way that connects with your target audience. Our interactive displays are easy to install, making it possible to incorporate them into existing layouts. We serve all the preceding industries and more, including:
- Automotive and Car Wash
- Transportation and Airports
- Museums and Iconic Landmarks
- Food and Beverage
- Retail and Luxury Goods
- Sports and Entertainment
Contact us today to learn more about digital signage uses and our services. You can also request a custom quote if you need a digital display.
