If you’re part of a retail entity, you know how important it is to expose potential customers to your brand. Retail signage is here to help with that.

There are different forms of retail signage. Knowing what’s out there can help you navigate the best decisions for your business so you can attract and keep the customers you need.

Here are the most common types of retail signage and the benefits they provide for retailers everywhere.

1. Sales and Discount Promotions

Promotional retail signage dominates the industry as a whole. You’ve likely seen (or placed) a sign from a specific retailer that boasts the latest major discount or storewide sale. These signs work — customers love getting a good deal on products they’ve been wanting to purchase.

There’s also some evidence that customers will take advantage of promotional sales even when prices don’t go down. This means you don’t have to cut into your profits to generate more revenue. You can simply place these “cues” all around your shop and in public spaces to draw customers in.

Of course, there are times when you actually have discounts and other promotions available. The research supports the fact that customers will still buy either way, making promotional retail signage a win-win for your business.

2. Digital Signage

Digital signage can be interactive, informational, and directive all at once. As society increasingly becomes reliant on screens for information, digital signage can make all the difference for your business.

There are many different uses for digital retail signage. For example, if you’re part of a larger retail enterprise, like a shopping mall, you can place directional digital signage that includes maps and landmarks for shoppers to follow.

On the other hand, digital signage can be promotional, interactive, and entertaining. Customers are more likely to stay engaged with your brand if they have dynamic, memorable experiences with your retail signage.

Digital signage is one of the most popular types of retail signage out there today. Take advantage of this beneficial option to boost sales and brand awareness.

3. Retail Window Signage

Storefronts that wish to attract local customers often use retail window signage to do so. Windows that are visible to the general public are the perfect places for promotional and entertaining signs related to your business. What can you offer the public? Why should they shop with you?


Window signage is also very affordable. Whether you opt for vinyl decals or LED light boxes, your retail window signage is sure to be cost-effective, especially if you’re part of a small business.

This type of retail signage can also be directional. If you have a confusing entrance or a unique store layout, your window signage can direct shoppers to different sales points in your store.

Ultimately, almost every retailer will need some form of window signage. Open-and-close signs are a common example of this — almost every shop has some form of window signage.

4. Countertop Signage: Checkout Stations and More

When customers are ready to leave your store, they go to the checkout counter. This is often in the back of the store to encourage as much shopping as possible. The signage you use on your checkout countertops can make a big difference in your sales and profits.

Many countertop signs in retail stores give information about promotions, seasonal items, and loyalty and rewards programs. These are all sales-boosting elements of your retail store. Without them, customers won’t feel rewarded for choosing you as their one-stop shop.

If you have checkout displays that entice customers to buy small items in addition to their existing cart, then countertop signage could enhance this experience. For example, if you’re selling small candies at the checkout counter, you can place a sign that uses seasonal language to persuade customers to buy them.

There are endless possibilities when it comes to countertop retail signage. Don’t ignore this important part of your retail store!

5. Menu Boards

Food and beverage retailers use menu boards to give customers a clear view of their options. The more appealing your menu boards are, the more likely you are to make a sale from a given customer.

Other retailers may benefit from using menu boards as well. You can section your shop into categories using menu boards — this may help type-A shoppers organize their experience better. It also makes inventory and restocking processes much easier.

Digital menu boards are the most modern choice for your retail store. Many places don’t use handwritten menu boards anymore, since digital boards save time and hassle. They’re also more versatile and easier to change when necessary.

6. Overhead and Organizational Signs

Grocery stores and other similar retailers use overhead signage to direct customers to relevant products. This won’t work well in every store, but large retailers can benefit from directional and organizational overhead signs.

Overhead signs make customers’ shopping experience easy and stress-free. They don’t have to wonder where things are or wander around the store. Everyone saves time and stress when you place overhead signage.

Choose DSA Signage for Your Retail Signage Needs

We are committed to providing high-quality types of retail signage for retailers everywhere. Request a quote to get started today!