That said, LED light box advertising displays are more than just visually interesting. Here are seven ways that installing them may amplify your marketing efforts.
What Is an LED Light Box Display?
LED light boxes use internal LED technology to showcase dazzling light-based graphics.
If you’ve walked through Times Square or stopped by the mall recently, chances are that you’ve been wowed by the sight of LED light box displays advertising the hottest new products or promotions for the latest tv shows and/or movies.
LED light boxes are employed by countless industry-leading companies, including:
- Barnes & Noble
On the technical side, LED light boxes have a clear surface to display the graphics of your choice. The internal lighting system can be adjusted to set the tone for your retail store, make an eye-catching statement, or show off your corporate signage with style.
LED Light Box Advertising Displays: 7 Benefits You Don’t Want to Miss
Whether you’re an independent boutique that just opened your first store or a restaurant determined to get more people in your doors, an LED light box display may benefit you tremendously. Here are a few reasons to consider investing in them.
1. Increased Foot Traffic
Online shopping has exploded in popularity since the onset of the pandemic as lockdowns forced us to conduct the lion’s share of our purchasing needs (and whims) online. Despite this, it’s safe to say that in-store shopping is back and more sophisticated than ever before.
LED displays have the power to tap into this trend. According to research, 8 in 10 U.S. residents will choose to enter a store if its signage is exceptional.
2. Boosted Sales
LED light boxes can be used to create a strong brand presence by displaying your brand’s logo or message. This can help to build brand recognition and awareness, which can lead to increased customer loyalty and repeat business. Overall, LED light boxes can be a powerful marketing tool that can help businesses to increase their sales and grow their customer base.
LED light box advertising displays are versatile and can be used in various settings beyond the interiors of retail spaces. They’re also used in:
- Sports stadiums and arenas
- Transportation hubs, including airports, bus depots, and train stations
- Bars and pubs
- Movie theaters
- Fast casual restaurants
- Art galleries
- Resorts and hotels
- Trade shows displays
This list is not exhaustive, as the free-standing nature of illuminated signs requires minimal floor space and access to an electrical socket, making them ideal for a wide range of settings.
An LED light box allows you to display whichever printed graphics you choose, whether it’s a new pair of running shoes or a stylized version of your brand motto. You can also customize your order to find the depth, dimensions, thin profile, and size that will work toward fulfilling your advertising goals.
In addition, utilizing LED light panels allows you to adjust the color saturation and brightness of the graphics you display, enabling you to leverage the impact that lighting has on consumer behavior and purchasing decisions.
5. Energy Efficiency
Since its inception, LED technology has been praised for its sustainability. LED lights are 80% more energy-efficient than conventional fluorescent lights. As such, they’ll do less damage to both the environment and your utility bill.
Considering that today’s consumers consider a brand’s environmental practices before making a purchase, using green practices wherever possible — especially in a conspicuous area like brand imaging and advertising — has become imperative for modern business owners.
It’s estimated that fluorescent lights last approximately 10,000–15,000 hours. LED lighting, on the other hand, may stay radiant for up to 50,000 hours. This, too, will cut down on your carbon footprint while electrifying your graphics and reducing your overhead.
7. Product Differentiation
Despite the fact that LED light box displays are used across the board, they can nonetheless help brands gain an edge over their competitors.
How, you ask? By drawing attention to the strengths of your products and services, such as the colors you’ve chosen for your new line of apparel or the intricacies of a stunning piece of jewelry.
This level of detail promotes product differentiation, which is essential to standing out from your competition, expanding brand awareness, increasing sales, and improving customer loyalty.
Maximize Your Advertising Impact with DSA Signage’s Illuminated Light Boxes
Companies from Universal Studios to Lenscrafter are now using LED light box advertising displays for a simple reason: because they work. LED light boxes enthrall consumers, foster intrigue, and fuel foot traffic, brand reach, and revenue.
Join these successful brands by implementing your own LED light boxes with DSA Signage. As experts in LED light boxes, digital signage, menu boards, and more, we’ve helped small and large businesses alike make a powerful impression on their audiences.
Explore our innovative LED light boxes today to help brighten your brand. Get a custom quote.