Incorporating Different Types of Visual Merchandising Displays
Online shopping increased exponentially during the pandemic, but in-store shopping has officially been rejuvenated. Data reports that only 14.5% of retail sales are made online. Therefore, owners and managers of brick-and-mortar stores must prioritize making the physical shopping experience as enjoyable and persuasive as possible.
Visual merchandising displays are one solution that can help bolster in-person sales. Eye-catching, powerful, and compelling, this in-store marketing tactic is essential to showcase products and services, lure people to your doors, and confirm your credibility and appeal as a brand. There are a few different ways we can consider visual merchandising displays when forecasting our future plans for the space. Keep reading to learn about the 5 types of visual merchandising displays and why you should consider implementing them.
Understanding Types of Visual Merchandising Displays
1. Digital Signage
Digital signage (also known as electronic signage) refers to visual displays that are typically backlit by LED technology. This literally highlights graphics digitally, whether it’s on a menu board at a cafe or an indoor display of a retail brand’s latest campaign. Digital signage is praised for its versatility.
You might be a fashion label that has just rolled out a glamorous new piece and want to advertise it to prospective customers. Perhaps you’re a restaurateur who hopes to expedite the ordering process with a menu board that customers can easily review from the back of the queue. Or maybe you want to promote your new corporate signage to boost brand awareness in a highly-trafficked urban area.
Whatever the case, digital signage is cost-effective, visually exciting, and in step with our modern era, where only a fine line separates the digital and physical worlds. Brands ranging from Universal Studios to Johnny Clean Car Wash use digital signage to:
- Captivate consumers’ attention
- Display sales and promotions
- Improve brand reach and authority
They’re also extremely flexible. By using a content management system or a media player, you’re able to change out digital graphics easily and efficiently.
2. Interactive Displays
Interactive displays improve your consumer’s experience by providing them with key information without needing to find a salesperson or customer service representative. As a form of digital signage, interactive displays can be used to:
- Advertise products and services
- Furnish consumers with essential data on a product, service, or your facility
- Function as an interactive directory
Companies such as the sustainable clothing brand Reformation are using interactive displays to elevate their consumers’ experience by making shopping simpler, faster, and more immersive. Given that 90% of consumers will return to a store if they have had a positive experience, interactive displays (as well as the other types of visual merchandising displays outlined here) are an effective way to increase customer loyalty and drive sales.
3. Display Tables
Display tables are a cornerstone of brick-and-mortar retailers and businesses. These types of visual merchandising displays can be used to arrange smaller items, such as jewelry, home decor, and smartphones. Arranged thematically and in a visually compelling manner, they can urge a consumer to pause while they’re browsing and take note of your wares.
For non-retail businesses and services (such as salons and real estate offices), display tables are optimal for exhibiting branded copy, such as business cards, brochures, and postcards for upcoming sales and promotions.
4. Window Displays
Especially when coupled with digital signage, window displays have been a mainstay for retailers since their inception in the 18th century. Artfully arranged window displays entice consumers and ignite anticipation before they’ve even crossed the threshold of your store. When executed properly, they may:
- Increase foot traffic
- Bolster brand identity and awareness
- Boost sales
If window displays aren’t yet part of your marketing strategy, consider their benefits: Research demonstrates that window displays shape purchasing decisions 24% of the time. Retailers like Diamonds Direct get creative with their window displays and create an outdoor and indoor experience with double-sided light boxes alongside their jewelry showcases.
“Glorifiers” may sound exotic, but you likely encounter this type of visual merchandising display frequently. These small plastic or glass boxes are typically used to hold a single item you want to call attention to, whether it’s a fine bottle of wine in a gourmet food store or a new perfume at a beauty and wellness retailer. They’re efficient and attractive, allowing you to emphasize an item without compromising or cluttering your retail space.
Enliven Your Preferred Type of Visual Merchandising Displays with Digital Signage and LED Lightboxes
Visual merchandising displays have long been one of the most valuable ways for brick-and-mortar retailers, eateries, and other businesses to attract attention, strengthen recognition, and improve revenue.
DSA Signage can help you achieve these goals — and more! From LED lightboxes to digital displays, our products and solutions help brands like yours exhibit their products and services in the most appealing light. And as a minority-owned business that strives for sustainability, we also help you adhere to your DEI objectives.
There’s no need to wait around to get a custom quote for your visual merchandising display goals now.