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Digital Signage vs Traditional Signage

For a long time, traditional signage was the only option businesses had for on-site messaging. Advancements in digital technology have made digital signage a popular choice, as LED and LCD screens typically have more capabilities than conventional posters and billboards, such as video and animation. However, it’s still common for companies to use traditional signage, […]

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What Is Digital Signage?

Digital signage is an electronic installation that calls on digital capabilities to showcase graphics of all kinds, including text, images, logos, streaming media, and videos. While it may sound new and perhaps even complicated, you’ve probably seen and interacted with digital signage for decades. In fact, many common sights — including the dazzling menu boards […]

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5 Types of Visual Merchandising Displays

Incorporating Different Types of Visual Merchandising Displays Online shopping increased exponentially during the pandemic, but in-store shopping has officially been rejuvenated. Data reports that only 14.5% of retail sales are made online. Therefore, owners and managers of brick-and-mortar stores must prioritize making the physical shopping experience as enjoyable and persuasive as possible. Visual merchandising displays […]

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How to Install or Replace Graphics on a Fabric SEG Light Box

High-resolution images from fabric light boxes have become as essential in real life as they are in the digital sphere. Using a savvy combination of LED lighting and special fabric, a fabric light box illuminates graphics that can immediately capture onlookers’ attention, whether you’re showcasing a new product or displaying your corporate signage. Companies ranging […]

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7 Advantages of LED Light Box Advertising Displays

From social media to direct mail, there are dozens of ways to advertise your products and services. However, few have the dramatic impact of LED light box advertising displays. A high-quality illuminated light box immediately captures consumers’ attention and showcases everything from fashion to logos with glamor and precision. That said, LED light box advertising […]

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All You Need to Know About the 4 Types of Light Boxes

Nothing captures a customer’s attention quite like a light box. Made with light-emitting diodes (LEDs), these illuminated displays are used in a variety of industries to advertise products and services and communicate important information. Learn more about the different types of light boxes offered by DSA Signage, including fabric and frameless light boxes. What Is […]

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The Importance of Brightness in Digital Displays

How is the Brightness Measured on Your Digital Display? If you’re in the market for a digital display, brightness is a key consideration that is sometimes overlooked in favor of size or resolution. The brightness of a display is usually expressed in nits, a measure equivalent to one candela per square meter—a measure of the […]